The woman who brought us The Invisible Vegan looks at veganism and race, food justice, the myth of traditional foods... and so much more!
Just “Jas” to her friends — she is unapologetically an artist. With a Bachelor of Arts in TV, Film and Media and a Master of Fine Arts in screenwriting, she worked as an associate producer on a NAACP winning docuseries entitled Unsung, and shortly after, was given the opportunity to write and produce on Being, a docuseries highlighting dynamic entertainers in film and music. She’s done court shows, casted for Food Network productions and made strides in front of the camera.
She went on to star in commercials and print ads for major brands like Nissan, Sony, Apple, Uber, American Express, Diesel, BlackPeopleMeet, Credit Sesame, Michelle Watches, Elle magazine and more. She also starred in the Lifetime show, My Crazy Ex, along with other TV projects.
Happy to be doing what she loved, but simultaneously unhappy about not telling her own stories, she decided to let go of her nine-to-five and focus on her own goals. Just Jasmine. No limits and no boss except for her own creativity.
Jasmine and Kenny Leyva produced their own feature length documentary, The Invisible Vegan, a film that chronicles Jasmine’s personal experience with plant-based eating. The film also explains how plant-based eating is directly linked to African roots and how African-American eating habits have been debased by a chain of oppression stemming from slavery, economics and modern agribusiness. They are currently in pre-production for a few projects.
Not to sound pedestrian, but the sky is the limit and her evolution will be televised!