Huel's Co-Founder
Plant-Based Business
•
1h 4m
In this engaging conversation, James Collier shares his journey from NHS dietitian to co-founder of the wildly popular Huel, the nutritionally complete plant-based food product. James is also the author of the brilliant book, "Well Fed." Huel (Human + Fuel) touts itself as, "nutritionally complete food. This means every Huel meal contains a balance of all 27 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients in a single product." In this fascinating interview, James Collier discusses his concept of "sustainable nutrition," stressing how health and environmental concerns must be addressed together in modern food systems. James explains his theory of humans as "adaptivores" - beings capable of obtaining nutrition from diverse food sources through biological and cultural adaptations. He offers insights on navigating nutrition misinformation, challenges masculine stereotypes in diet culture and reveals the story behind Huel's development. Despite his success with convenient nutrition products, James stresses the irreplaceable social value of sharing meals with others. This episode explores the intersection of nutrition science, sustainability, and practical food choices for today's world. PLANT CEO, Anant Joshi, is the host and producer.
Follow James on Substack: https://substack.com/@jamescollierrnutr
Visit: https://huel.com/
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