Andy Shovel: THIS Co-founder and Former KFC Addict!
Plant-Based Business
•
41m
Andy Shovel, co-founder of THIS, went from KFC addict to plant-based entrepreneur, building one of the UK’s biggest meat-free brands. In this episode, he shares how THIS skyrocketed from startup to supermarket shelves, the bold marketing behind its success, and the groundbreaking technology he’s backing to stop the killing of male chicks in the egg industry. Plus, hear his take on the vegan movement and why perfection isn’t the goal. Get involved! Visit: https://viva.org.uk/
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