Viva!
Viva has 4 components:
"Viva! Animals launches dynamic campaigns to expose factory farming – an atrocious industry which has taken over meat, dairy and egg production. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan.
"Viva! Planet highlights how livestock farming is destroying our planet. Animal agriculture is at the heart of almost every huge environmental catastrophe, including the climate crisis. We present the latest scientific research in our headline report Envirocidal and actively campaign on environmental issues as part of our huge Vegan Now campaign. We encourage people to move towards less resource-intensive diets, by choosing vegan.
"Viva! Health is on-hand to support people on their journey into veganism. We take the latest scientific papers and make them accessible for everyone, creating factsheets and combating misinformation about health and nutrition. In our landmark Incredible Vegan Health Report, and many campaigns – from diabetes to obesity – we provide all the evidence as to why a vegan diet keeps people healthier, living longer and protected against degenerative diseases.
"Viva! Lifestyle shows how positive and easy it is to go vegan. From our Vegan Recipe Club and 30 Day Vegan – packed with delicious tried and tested recipes – to the Viva! Shop which offers vegan fashion and food, it has everything you need to get started. We also produce a wide array of materials to help people go vegan – sending out thousands of Vegan Super Packs, guides and leaflets. We also talk to people directly with our many friendly street actions with free vegan hotdogs, cappuccinos, milkshakes and ice-cream."
For more information, visit: https://viva.org.uk/
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Sleaford Mods' Vegan Musician
The band Sleaford Mods has described by the Independent as, "the post-punk poets of the underclass." They themselves say their music is "electronic munt minimalist punk-hop rants for the working class." Frontman Jason Williamson does the lyrics. Andrew Fearn produces the music. Sleaford Mods son...
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From Obese to Super Fit!
Dani Taylor's story is riveting! Once morbidly obese, she went vegan overnight and began the transformation that's led her to become a super-fit, bodybuilding phenomenon. Dani is the co-founder of Plant Built, the vegan competitive athletic team, and https://www.veganproteins.com. Here's a bit o...
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Fascinating Fashionista!
Emma Hakansson is the founding director of Collective Fashion Justice, a nonprofit which aims to create a "total ethics fashion system" that avoids exploiting people, animals and the environment and puts compassion over profits. And, this Australian phenom has written a book on it called Total Et...
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Romesh Ranganathan - Vegan Comedian/TV Star
Actor/TV host/comedian Romesh Ranganathan was born to Hindu parents in Crawley, England which explains the humorous title of his autobiography, Straight Outta Crawley.
Ranganathan won the 2020 BAFTA TV Award for Best Features for The Misadventures of Romesh Ranganathan. The next year, he won th...
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One woman's journey to powerhouse influencer!
Victoria Moran has long been a leader in the compassionate, healthful, sustainable food movement. She has written too many books to list, but her most recent is: The Good Karma Diet: Dine Gently, Feel Amazing, Age in Slow Motion. This book highlights her groundbreaking work in anti-aging. While w...
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John Robb
A true renaissance man, John David Robb has a vast array of accomplishments. This English musician is also a best-selling author, Tedx speaker, radio and TV host, and journalist. He was the bassist and singer for the post-punk band The Membranes and a vocalist for the punk band Goldblade. His boo...
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From Hunter to Vegan Sanctuary Owner
Mark Wakeling's journey from hunter and soldier to vegan animal sanctuary owner is captivating. The son of a man who ran livestock markets where he worked as a boy, he used to hunt and fish and then became a soldier. After years in London as an actor and acting teacher, he returned to the country...
