Former CEO of Whole Foods, Walter Rob, Talks About the Future
Elysabeth Alfano's Plant Based Business Hour
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43m
Former CEO of Whole Foods, Walter Rob, joins Elysabeth Alfano on Plantbased Business Hour to talk about what he's sees for the future of our food systems, in particular, the shift towards a more information-driven market in which informed consumers are equipped with the buying power to create demand for whole, plant-based foods. Walter talks about how the average consumer is shifting towards adopting a more "flexitarian" diet, where the desire for more variety and options will drive product availability for both small and large businesses. He also gives advise to new grocer businesses looking to enter the already saturated market in the late-Covid era and how important it is for them to embrace a strong company culture to carry out their vision.
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