Deena Shanker (Bloomberg) joins Elysabeth Alfano on Plantbased Business Hour to discusses her article published on the plant-based food sector. Deena explains her prediction that "fake meat" is a fad based on the market indicators that inform her studies. In this episode, Elysabeth and Deena dive into the multitude of factors that drive consumer decisions, including demographic-targeted marketing, health, budget, and environment, and which of these elements play the biggest role in purchasing. Also, as food technology and innovation advance in the area of plant-based alternatives, will these options become more appealing to the meat-eater whose sole focus is taste?
Lastly, a shameless plug from Deena on her favorite plant-based meat.
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