Matthew Glover - Veganuary Co-Founder & Vegan Food Group Exec
PLANT CEO
•
50m
Matthew Glover is a man of many innovations. Veganuary, Million Dollar Vegan, Chief Mission Officer at The Vegan Food Group. In this fascinating interview, Glover announces his latest acquisition and lays out future plans for VFG. The group comprises several plant-based food companies, including VFC® (Vegan Fried Chick*n), Meatless Farm and Clive's Purely Plants. As the plant-based food segment has seen recent challenges in the form of attack campaigns by Big Ag and hit pieces by mainstream media, we discuss strategies to accelerate momentum in the alt-protein space. We discuss effective marketing to omnivores and how documentary films have helped drive sales growth. Given Matthew's history as the original co-founder of Veganuary, we also analyze Veganuary's impressive campaign results. For more, visit: https://veganuary.com/
Articles discussed in the episode include:
https://vegcapital.co.uk/
https://www.vfc.co.uk/
https://veganfoodgroup.org/
https://madrebrava.org/insight/people-don-t-see-industrial-meat-as-a-key-cause-of-global-warming-poll
https://sentientmedia.org/climate-friendly-meat-europe-ban/
https://www.foodmanufacture.co.uk/Article/2024/01/23/UK-vegan-population-surged-by-1.1m-during-2023
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