Planted - The inventor of "Vegan"
Featured Category!
•
13m
In 1944, a quiet Englishman sat down and changed the vocabulary of compassion forever. He didn't just invent a word; he ignited a global revolution.
Now, for the first time in cinematic history, step inside the origin story of Donald Watson—the visionary who coined the term "vegan."
A Historic Premiere
Produced by Francesco Bori, Planted is more than just a short film; it’s a breathtaking, award-winning animation that bridges the gap between a forgotten past and our modern world.
What makes Planted truly extraordinary?
The Authentic Voice: Experience the rare, archival action voice of Donald Watson himself, narrating his journey from a Yorkshire childhood to the birth of The Vegan Society.
A Visual Feast: This touching animation brilliantly exposes the fascinating details of Watson's life through a vibrant and dynamic lens.
Crucial History: It captures the pivotal moment when a small group of friends dared to envision a world defined by kindness, long before it became a global phenomenon.
"We can see quite plainly that our present civilization is built on the exploitation of animals." — Donald Watson
Witness the story of the man who saw the future. Discover the roots of the movement. Discover.... Planted.
Up Next in Featured Category!
-
How Not to Die
How Not to Die is a bold feature documentary that confronts the greatest threat to human health—our diet. Based on the international bestselling book of the same name, by Dr. Michael Greger, this movie plays like a fast-paced action thriller but is packed with hard-hitting data that just might sa...
-
The Veganuary Story
From a kitchen table to global fame: the inspiring 10-year journey of Veganuary. Sign up now! Join founders Matthew Glover and Jane Land as they reflect on a decade of Veganuary's journey from a kitchen table in Yorkshire to a global cultural phenomenon. Featuring celebrity ambassadors like Evann...
-
Green Goddesses Take New York
Body-painted and bold, actress Justina Adorno (Mayans M.C., Grand Hotel) and activist Jamie Logan (The Next Girl) unite for this unforgettable, laugh-out-loud reality pilot.
Justina and Jamie are best friends, part-time performance artists, and full-time chaos queens, setting out to “raise awar...