What does it take to really shatter the wall of denial about what’s happening to animals? That’s the burning question posed by this provocative and wildly compelling new film.

The social media influencers profiled here regularly rack up millions of views on TikTok and Instagram. We see them behind the scenes, creating their content, laughing, singing, cooking and - yes - even getting naked.

Their in-your-face approach to truth-telling will leave some uncomfortable, shaken or even offended.

That is precisely their point.

As meat consumption continues to rise, devastating animals and accelerating the climate crisis, these activists say meek appeals to reason are just not working and the clock is ticking. So, they use shock-value to snap people out of their indifference. Ironically, the fierce backlash they get moves the algorithm needle, spreading their message globally to millions.

Dr. Raffaela Raab, the woman leading this crusade, is fascinating, brilliant and always camera-ready. You will likely feel a whole range of emotions as she does her thing on the streets of Europe.

Is this really what it takes? You get to decide for yourself as little is left on the editing room floor.

You also get to decide: do I want to go viral for the animals too? The filmmaker hopes you do. That's why she made this movie.

This film was produced, directed and written by the viral activist Elena Gerber with associate producer Andrew Alexander. It features appearances by some of the world’s top vegan influencers including: Jamie Logan, David Ramsden, Danny Ishay, Molly Elwood and others.

This is a film you will never forget. Could it change your life? Could it save their lives? Hit play and find out.