UPDATE — November 2024: Starbucks officially ended its extra charge for non-dairy milk at company-owned and operated stores across the U.S. and Canada on November 7, 2024. Customers choosing oat, almond, coconut, or soy milk now pay the same price as those choosing dairy milk—a major shift following years of pressure from animal advocates and consumers. The original video and description below document the campaign before Starbucks changed its policy.

Why oscar-nominated actor James Cromwell glued his hand to a Starbucks counter.