In 1944, a quiet Englishman sat down and changed the vocabulary of compassion forever. He didn't just invent a word; he ignited a global revolution.

Now, for the first time in cinematic history, step inside the origin story of Donald Watson—the visionary who coined the term "vegan."

A Historic Premiere
Produced by Francesco Bori, Planted is more than just a short film; it’s a breathtaking, award-winning animation that bridges the gap between a forgotten past and our modern world.

What makes Planted truly extraordinary?

The Authentic Voice: Experience the rare, archival action voice of Donald Watson himself, narrating his journey from a Yorkshire childhood to the birth of The Vegan Society.

A Visual Feast: This touching animation brilliantly exposes the fascinating details of Watson's life through a vibrant and dynamic lens.

Crucial History: It captures the pivotal moment when a small group of friends dared to envision a world defined by kindness, long before it became a global phenomenon.

"We can see quite plainly that our present civilization is built on the exploitation of animals." — Donald Watson

Witness the story of the man who saw the future. Discover the roots of the movement. Discover.... Planted.