Influencer Steve Jenkins shares how his famous companion, Esther the Wonder Pig, attracted over 1.5 million followers on social media. He reveals his approach to advocacy by showing that kindness, humor, and relatability were more effective than shock or confrontation. Steve discusses how using terms like “Esther-approved” helped reach people who might otherwise tune out, and he highlights the importance of making people feel supported rather than judged. Steve and host Michele Fasnacht also cover the dangers of classroom pets and advocate for field trips to sanctuaries instead, stressing that many people act out of ignorance rather than malice. With better education, Steve believes, we can create a more compassionate world. Read all about Esther, The Wonder Pig the whole world fell in love with! https://www.estherthewonderpig.com/