If you’ve ever stood in the pet food aisle and wondered why you’re feeding your beloved dog eat any of this dreck, you’re not alone. More guardians are questioning what’s really in the bowl—and whether there’s a healthier, kinder way to feed the animals we love most. That’s why UnchainedTV’s Jane Velez-Mitchell is sitting down with the founders of a bold new vegan dog food that’s turning heads and wagging tails: Virtuous Vittles: https://virtuousvittles.com.

At first glance, Virtuous Vittles looks unmistakably meaty. It features tender, stew-style morsels—little squares that look like real meat—bathed in a rich, beefy gravy. Dogs dive in eagerly from the very first sniff. But here’s the twist: it’s 100% plant-based. No animal ingredients. No compromises on taste. And no shortcuts on nutrition.
Virtuous Vittles is introducing something entirely new to the pet food world: the first vegan morsels in savory gravy designed specifically for dogs. Made from wholesome, human-grade plant ingredients, each recipe is complete and balanced, formulated by a board-certified veterinary nutritionist, and third-party tested to meet AAFCO standards. This isn’t a trend—it’s science-backed nutrition built for real canine health.

Joining the conversation are Virtuous Vittles Co-founders Briana Schweizer and Lisbeth Merrill, and renowned veterinary nutrition expert Dr. Sarah Dodd. Dr. Dodd brings deep credibility to the discussion, with a PhD in Population Medicine, advanced training through the European College of Veterinary and Comparative Nutrition, and a research focus on alternative and plant-based feeding practices for pets. Her work, published in peer-reviewed journals and veterinary textbooks, helps ground this conversation in evidence—not ideology.

Why are so many dog guardians exploring plant-based diets? Large-scale surveys suggest dogs on properly formulated vegan diets may live longer, with fewer reported health issues. Chronic conditions like obesity, arthritis, diabetes, and heart disease—now common in dogs—are often diet-related, and research indicates plant-based meals can help support healthy weight, normal inflammation, and long-term vitality. And for dogs struggling with itching or allergies, it’s worth noting that 9 out of the top 10 canine allergens are animal proteins.

Made proudly in the USA, Virtuous Vittles represents a new chapter in pet nutrition—one where dogs can thrive, guardians can align their values with their choices, and mealtime is still a joy. Because feeding our dogs isn’t just about what they eat today—it’s about the world we’re shaping for tomorrow. 🐾🌱