In 1944, a quiet Englishman sat down and changed the vocabulary of compassion forever. He didn't just invent a word; he ignited a global revolution.
Now, for the first time in cinematic history, step inside the origin story of Donald Watson—the visionary who coined the term "vegan."
A Historic Premiere
Produced by Francesco Bori, Planted is more than just a short film; it’s a breathtaking, award-winning animation that bridges the gap between a forgotten past and our modern world.
What makes Planted truly extraordinary?
The Authentic Voice: Experience the rare, archival action voice of Donald Watson himself, narrating his journey from a Yorkshire childhood to the birth of The Vegan Society.
A Visual Feast: This touching animation brilliantly exposes the fascinating details of Watson's life through a vibrant and dynamic lens.
Crucial History: It captures the pivotal moment when a small group of friends dared to envision a world defined by kindness, long before it became a global phenomenon.
"We can see quite plainly that our present civilization is built on the exploitation of animals." — Donald Watson
Witness the story of the man who saw the future. Discover the roots of the movement. Discover.... Planted.
Up Next in Moments in Animal Rights History
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The 1890's Vegan Thanksgiving!
History was made and rediscovered on November 22nd, 2025! That's when about one hundred guests gathered in Philadelphia for a truly unique celebration — The 1890s Vegan Thanksgiving Gala. This living history banquet transported attendees back to the Golden Age of meatless meals, with ragtime mus...
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Zoe’s History-Making Speech
It is the morning of September 15, 2025, and outside the Sonoma County courthouse in Santa Rosa, California, Zoe Rosenberg stands with purpose. She has just been released from the hospital, a feeding tube still in place — but there is no fear in her posture. Her voice is steady, resolute. She is ...
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A Moment in History, Episode One
The animal activists who have gathered outside this massive pig slaughterhouse, near downtown Los Angeles, consider this a sacred moment, when peace triumphed over violence, at least in this one specific location. Will the violence just move somewhere else? Or, is this a significant and highly sy...
